Nearly 90% of consumers use reviews to make buying decisions–businesses need to be part of the conversation.
What people see online, matters: 74% of customers trust online reviews as much as personal recommendations—this is a huge shift in thinking that has become more prominent year over year. This, of course, translates to dollars, as customers put their money where their trust is.
What’s inside?
- Why online reviews are important
- How to respond to positive and negative reviews
- How to get more reviews
- Effects of reviews on listings and SEO
- Yelp specific review info
- Top review sites
- Stats, tools and resources
